Prizmetrics Branding Proposal
Round 2
With 3 finalists in the running and a clear aesthetic vision in mind, we're excited to unveil these proposals crafted from the latest feedback.
We're almost there!
Let's see it! ⬇️
Letter P inspired by quartz
This logo takes inspiration from quartz crystals, using their geometric facets to form a "P" that symbolizes transparency, resilience, and transformation. The design highlights Prizmetrics’ holistic approach, combining the multifaceted precision of quartz with the strength and trust represented by the bold letters and the blue background (next slide). This unique isotype aims to reflect the brand’s mission through the universal power of quartz as a symbol of strength and precision.
Cube + map arrow pointing up + Figure - Background
This logo is built around a prismatic cube, a fundamental geometric shape symbolizing stability and potential, while incorporating a dynamic upward arrow to represent growth and progress. The use of figure-ground technique creates a visual interplay, seamlessly merging two elements—the cube and the arrow—into a unified design. This duality reflects Prizmetrics' holistic approach, where strategy and innovation work together to drive smart, sustainable growth.
Isoseles illuminator
Building on the concept of the triangle, we propose a simple isosceles design, a shape that universally conveys stability and order. The triangle integrates the effect of light reflection, inspired by a prism, but shifts the focus away from the colors of the spectrum to emphasize the light itself.
The light effect uniquely interacts with the Prizmetrics logotype, illuminating the "P" more brightly than the "S" due to its closer proximity to the prism’s light source. This emphasizes the idea that elements closer to the guiding light of Prizmetrics are set on a well-lit, assured path to success.
We must not forget…
The Taglines
We’ve crafted three short phrases that work as descriptors. We believe this is a key element in communicating Prizmetrics’ mission.
Any feedback?
Illuminating Growth Paths
Refracting Potential into Results
Smart Growth, Driven by Strategy
We look forward
to your comments
to move forward 🚀